According to the Pew Internet & American Life Project, as of December 2011, up to 47% of American adult Internet users relied primarily on the Web for information about local businesses. Those businesses being researched include service providers like tax resolution firms. In order to market effectively to those prospective clients who get most of their information online, a company like Internal Tax Resolution needs a Web site that’s not only full of useful information and actively maintained, but that also performs well on search engines. Good search engine performance is key in a site being easy to find online.
Prospect Genius uses a process known as search engine optimization (SEO) to boost a small business's Web site search engine rankings. The higher a site’s search engine ranking, the closer it appears to the top of the results page for relevant Internet searches. For Internal Tax Resolution, the SEO process has involved incorporating tax-related keywords throughout its Web site, so that search engine algorithms will view the site as extremely relevant for queries related to IRS assistance. Going forward, when a taxpayer in or around San Antonio types phrases like “tax settlements help” and “tax consultants”
“In today’s digital age, a small business needs a search engine optimized Web site in order to stay competitive in its industry,” explains Matt Gallo, a senior Internet marketer for Prospect Genius. “Our job is to get more eyes to Internal Tax Resolution’s Web site, so that more people can learn about the expert tax resolution services the business provides. Our hope is that improving its Web presence will help Internal Tax Resolution grow its client base.”
Internal Tax Resolution provides expert tax resolution services to individuals and businesses in the San Antonio area. The team has 25 years of experience negotiating tax settlements and solving tax problems.