According to Affarei’s President of Design, Chris Barraca, business media is the cornerstone of business. Chris cites that having professional business media conveys a sense of legitimacy to a rising brand, and reminds people of the specific attributes and qualities that define well-established and larger brands.
Business cards specifically serve the purpose of both marketing and conveying a sense of legitimacy. They serve that dual purpose by being informational, and if strategically designed, they can result in potential business, or another desired or unanticipated goal.
Affarei’s letterhead and stationary design proceeds with similar motives. Affarei’s letterhead and stationary design is planned and developed with the goals of the company in mind. If the goals of a company are to appeal specifically to a group or target population, the letterhead and stationary will be tailored to that population. Affarei seeks to remind companies that you can have more than one version of letterhead and stationary, and that each version should be tailored to individual and specific purposes.
One trend that Affarei has experienced is that startups and other companies seeking private equity and debt funding often require custom presentation templates in order to highlight their brand’s unique style, legitimacy, and vision. As a result, Affarei has been asked to design specific presentation templates utilizing the leading document processing and presentation software for various purposes and audiences.
Some additional business media services offered by Affarei are its brochure and promotional materials custom design services. Affarei understands that marketing, whether it be online marketing via infographics, email marketing, pay-per-click advertising (PPC), or search engine optimization (SEO); or whether it be traditional paper marketing via brochures, signs, stickers, or other types of flyers, design is what separates achieving the marketing initiative’s goal or not.
Affarei’s graphic designers are well versed in providing consultations to help you develop your goals and tease out what you need your business media to convey. Affarei is available for design and marketing consultations immediately and can customize and tailor a value-based business media package for you. To learn more about Affarei’s business media services, please visit: http://www.affarei.com/
About AFFAREI: Affarei is a full-service web design, graphic design, and online marketing company based in the San Francisco Bay Area, California. Affarei offers flexible packages for businesses of all sizes and has value-based initiatives for public benefit organizations, schools and universities, governmental institutions, small businesses, and startups. Visit www.affarei.com for more information about Affarei or contact Affarei directly by phone at +1-510-545-9002.