ATR’s Olympic news mobile app -- available exclusively via Samsung’s London 2012 app store -- was downloaded more than 20,000 times in less than two months. ATR’S social media arm also proved to be a juggernaut, as several indicators of influence – Facebook, Twitter, and Klout – soared.
Publisher Sheila S. Hula expects the London Paralympics also will break records.
“We knew the 2012 Games would be very strong, and we are gratified at the results,” she said. “ATR’s Paralympic coverage also has done well. We expect the intense interest in the London Paras to drive even more readers to our site and social media operations.
“For the 2012 Games, the number of unique visitors – one of the most important measure of web traffic – more than doubled from about 125,000 for Beijing 2008, to nearly 300,000 for London. The number of website hits increased about 50% over Beijing, from three million to 4.5 million,” she continued.
Editor and Founder Ed Hula says the figures confirm the number-one status of Around the Rings for coverage of the Olympic industry.
“This clearly demonstrates the level of trust our brand has developed over the last 20 years of reporting on the business of the Olympics,” he says.
The ATR team covering the Paralympics will include Editor Ed Hula, and reporters Christian Radnedge and Ed Hula III.
“Readers will see coverage from London in the next two weeks that reflect the insight and quality of journalism that form the reputation of Around the Rings,” Hula said.
The first so-called social media Olympic Games also surpassed ATR projections. ATR’s Facebook page topped 20,120 “likes”; Twitter followers number close to 10,000, and its Klout score soared more than 10 points to +60.
“We aimed for 10,000 ‘likes’ on our Facebook page by Games-time, but we exceeded that target three weeks before the opening ceremony,” said Sheila Hula. “Before the end of the Games we surpassed our subsequent target of 20,120 likes.”
But with Sochi 2014 less than 18 months away, and Rio 2016 less than four years away, ATR is already hard at work preparing for the next Winter and Summer Games.
ATR subscribers have access to Bruce Talley’s “Inside Sochi” newsletter, with information about accommodations, media attention and other business-related matters. Readers also will soon see an increase in coverage from Brazil ahead of the World Cup and Olympic Games.
To schedule an interview with Ed Hula, contact Sheila S. Hula at Sheila@aroundtherings.com, or call +1 404 874 1603.
For a two-week trial of Around the Rings, email twoweektrial@
Around the Rings links
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• Around the Rings Chinese http://sports.qq.com/
• YouTube: http://www.youtube.com/
About Around the Rings
For more than 20 years, AroundTheRings.com has been the only publication devoted to providing original, on-the-scene reporting about the $5 billion dollar business of the Olympic Movement. Based in Atlanta, Ga., with a worldwide team of correspondents, Around the Rings provides accurate, incisive coverage of international sport business news via website, email blasts, mobile apps, and special edition magazines.
Around the Rings and Tencent, China’s largest web portal, have teamed up to provide coverage of the London 2012 Olympics. http://sports.qq.com/
World Football Insider links
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About World Football Insider
WorldFootballInsider.com was launched in June 2009 and is an online publication devoted to the football movement around the world. Readership has tripled since May 1, 2010, as measured by unique visitors. Based in Atlanta, Ga., with a team of correspondents around the globe, World Football Insider continues to give readers on-the-scene coverage of daily football news.