Style Coalition TV Debuts Original Programming Starring Top Online Influencers

Aug. 30, 2012 - PRLog -- New York – Influencer platform Style Coalition today launched Style Coalition TV (www.stylecoalition.tv), a first-of-its-kind online video channel incorporating the unparalleled reach of top fashion and beauty bloggers with original content and exclusive video coverage. Viewers tuning in will learn about current trends, get style and beauty advice from industry experts, be inspired by the hottest street style, gain insider access to designer showrooms and see exclusive coverage of behind-the-scenes action at Mercedes Benz New York Fashion Week, all hosted by their favorite bloggers.

“Video has become an important medium to engage online audiences and therefore a natural extension for Style Coalition,” said Founder & CEO Yuli Ziv. “Being a platform that supports bloggers by advancing and monetizing their online presence, we wanted to give them the professional resources needed to extend their influential personalities into this format. In addition, our advertising partners have shown a growing interest in branded video content. By creating on-going video series each with a large following, we will offer them more valuable integrated opportunities.”

Style Coalition TV (http://stylecoalition.tv) will debut four high-quality professionally-produced and edited original web series, starring some of today’s top online influencers: Retail Bootcamp with Dianna Baros, The Budget Babe; Street Peek with Julia Dinardo, Fashion Pulse Daily; Beauty Extract with Kristin Booker, Fashion.Style.Beauty; and Behind the Seams with Dina Fierro, Eye4Style. The channel will start with weekly episodes, one to three minutes in length, eventually updating daily. In addition, StyleCoalition.tv will aggregate the best videos its bloggers produce independently, becoming the ultimate destination for carefully curated style content.  

RETAIL BOOTCAMP
Shopping and style expert Dianna Baros of The Budget Babe visits various retailers — from big department stores to local boutiques to sample sales — and shares her tips and tricks to navigating your way and finding bargains.

STREET PEEK
Julia Dinardo of Fashion Pulse Daily hits the streets of Manhattan and interviews real women about their fashion and beauty secrets — favorite brands, beauty tips and tricks, where they love to shop and what they can’t leave home without.

BEAUTY EXTRACT
Fashion.Style.Beauty’s Kristin Booker shines a light on the most cutting-edge beauty products and whether the latest hype is worth your time, money and commitment. An industry veteran, Kristin will also cover topics from everyday maintenance routines to the most coveted treatments.

BEHIND THE SEAMS (In Production)
Eye4Style’s Dina Fierro will give fashion-obsessed viewers the ultimate insider’s peek into the industry, including exclusive access to designer showrooms/ateliers, events and photo shoots.

STYLE COALITION
Founded in 2008, Style Coalition is the first-of-its-kind platform for influencer marketing, in partnership with Hearst Digital Media, offering exclusive access to engaged audiences across multiple social networks. An authority in the space, Style Coalition provides influencers with revenue-generating opportunities and its brand clients with innovative multi-channel social media campaigns targeted to a combined reach of over 4MM monthly unique readers.  

Press Contact:      Courtney Forrest/Communiqué
                               + 1 212 388 1566/courtney@courtneyforrest.com