Positive growth for Lifetime Lighting

Sept. 3, 2012 - PRLog -- Lifetime Lighting has been in the industry of manufacturing fibreglass moulded outdoor lighting and decor since 1982. The idea for this was to provide customers with a high quality corrosion resistant product ensuring longevity and complete customer satisfaction without breaking the bank! The company was one of the first in South Africa to manufacture such a unique product offering to the ever growing lighting market.

Lifetime Lighting vision is to become the leaders in manufacturing high quality fibreglass moulded outdoor decor. We are well on our way to achieving this through constantly relooking at our business plan and strategies to suit the ever changing market. One of the latest strategies that we have incorporated into our business plan was to introduce the offering of a 15 YEAR warranty against corrosion on all our products.
Market research was conducted to find out how consumers behaved when it came to purchasing products such as outdoor lighting and decor. When we analysed all the research it was clear that consumers were looking for a product that would cater to their specific needs and be able to live up to the promises given to them.

Price has always been a factor when it comes to consumers purchasing products; we have been able to overcome this common issue by providing a superior range of quality products at a fraction of the price of our opposition.
An opportunity came about for Lifetime Lighting to increase its product range by purchasing its opposition Lighting Designs in July of this year. This is an exciting time for Lifetime as we are able to consolidate the manufacturing of Fibreglass moulded outdoor Lighting product offerings and be able to have a holistic approach to our market segment.
By doing this we will be able to simplify the order processing for our clients as well as being able to provide them with one unique product range.
We are currently in the process of formulating marketing campaigns to create customer awareness for the company, its product range and offerings.

Lifetime Lighting is a proudly South African company.

For more information on our company and product visit our website http:/www.carterandcompany.co.za