The brand has grown from its modest beginning to become the market leader in the Mixer-Grinder market. The company has 7 manufacturing facilities spread across India. The brand was introduced in 1978 and over a span of 33 years of continued commitment to quality, Preethi has grown to establish No: 1 position in India and is now globally recognized and sold across various countries including USA, Canada, Sir Lanka, Indonesia and Middle East.
X-cite believes in commitment to quality and a major insight about Preethi is the quality that is highly associated with the brand. Preethi mixer grinders are well known for their ruggedness. Powerful motor, Turbo Vent for effective cooling and low noise, faster grinding are some of the main features that contribute to its superior performance. Preethi Steele mixer grinders made out of 100% stainless steel are ideal for preparation of South Indian delicacies such as dosa, chutney, idli etc which requires powerful grinding compared to the other conventional mixers.
X-cite is constantly exploring new products and the Indian market has a lot of innovative products to offer such as wet grinder, spice mills, food steamers etc. X- continues to enhance customer satisfaction by bringing in these innovative products and making it available in our showrooms. Once again X-cite is very delighted with this new venture of bringing India’s largest mixer grinder brand to Kuwait and enabling our customers to enjoy the quality of Preethi’s products and services.
About X-cite by Alghanim Electronics
X-cite is the largest consumer electronics retailer in Kuwait and the Middle East. Headquartered in Kuwait, the award winning retailer delivers a modern, dynamic and convenient shopping experience with the primary objective of delighting its customers. With touch and feel displays, cash and carry shopping, a highly trained multilingual sales staff and the latest gadgets and gizmos, shopping at X-cite is an unforgettable experience. Operating a network of 17 stores in addition to the regions premier e-commerce electronics website, X-cite’s customers are offered an unparalleled shopping experience by providing access to amazing range of international brands under one roof. The X-cite experience is further enhanced by providing customers with Easy Credit, 24-hour shopping in select outlets and extended warranty programs with 24-hour free delivery and installation services. X-cite’s shopping experience is also available online at www.xcite.com in both English and Arabic where customers can browse and shop for the latest in technology products.
Aniltom P Thomas
Brand Marketing Manager
Tel: +965 1881111 ext 3604