For a limited time (August 28 through September 10) an electronic book version of “Internet Stardom,” normally priced at $9.99, will be available to the public as a FREE download at Smashwords at http://www.smashwords.com/
While many books have been written about film and television production for old media, Chindamo’s effort offers a New Media approach to successful content creation, distribution and monetization for the 21st century.
Here is what you will discover in the book:
• The main reason why some videos go unnoticed while others generate interest, excitement and profit.
• The single biggest mistake people make which will scare viewers away… if you don’t know what it is you’re probably making it now.
• How to make viewers like, comment on, and share your videos (you will never complain about not having any subscribers after this point!)
• Why concept is king but execution is emperor (it’s extremely important that you know this!)
• How to make videos on a bubblegum and shoestring budget, and the super powerful camera you already have but aren’t aware of.
• How to make A-list Hollywood agents absolutely powerless to resist you. This is the secret behind why agents sign certain talents and avoid others.
• The secret social networking strategies that Justin Bieber, Barack Obama, Gary Vaynerchuk, OK Go, iJustine and The Annoying Orange used to go from obscurity to fame, power and influence.
• And much, much, more!
How to Succeed on the Internet:
As online celebrities harness the power of web video and social media, we bring you 7 secrets of Internet stardom:
1. Titles That Titillate. Create a title for your video or web series that’s clever, catchy, cute, humorous, trending, attention grabbing or meaningful, and actually related to your video content. Sometimes, viewers see only the title (like on cell phones) so make it count.
2. It’s Called a Short, Not a Long. Don’t write a webisode like a feature film or sitcom. Remember, many of your viewers will be watching your content at work, at a train stop, or while they think their wife is asleep. You’re lucky to get three minutes of their attention.
3. If Your Web Show is Repeatable, So Are the Paychecks. If you create one awesome video, it’s out there. Great. Now What? These days, you’re less likely to generate buzz, spawn a community of subscribers, get noticed by the right people, or get paid if you’re a one-hit wonder. Being repeatable doesn’t mean you have to strap a webcam to your forehead and “Truman Show” your life. It just means you have to shoot enough clips to generate buzz, and bank.
4. The Most Popular Web Video Genre is Comedy. Web audiences like to laugh. (Earth-
5. Slightly Sexy Sells. For some perverse reason, the most viral videos all have a slightly naughty or twisted feel. Even the supposedly G-rated stuff that blows up is a little off the chain.
6. You Don’t Need Spielberg Bucks to Make a Video. If it takes multiple locations, an army of background extras, and more Bling than a Beyonce tour to execute your grand opus, you need to go back to the drawing board and simplify. You don’t have to use the surveillance camera down at the local Pizza Hut to afford to make vids. There’
7. You’re Never Too Old to Become an Internet Star. Prior to the Democratization of Media, the only way most senior citizens could achieve fame and fortune was by robbing banks, liquor stores or bingo halls. Thanks to a hundred years worth of traditional media stereotypes, old people in western society get about as much respect as Charles Manson at a parole board hearing. No worries. On the Internet, anyone with talent, ingenuity, and a magnetic personality gets respect!
Founded in 2008, Smashwords operates the world’s leading ebook publishing and distribution platform serving authors, publishers, readers and retailers. Smashwords has distribution relationships with leading online retailers such as Apple, Barnes & Noble, Kobo, Sony and Diesel eBooks, and leading mobile e-reading apps including Aldiko, Stanza, Kobo, FBReader and Word-Player, spanning all major mobile platforms including Android, Blackberry and iPhone. Privately held Smashwords is based in Los Gatos, California.
About Lynn Chindamo and Frank Chindamo:
Lynn Chindamo is an award winning webisode creator who has written and directed series for Babelgum, Planet Green, and Petco. She is a blogger for the IAWTV, Tubefilter, and the world's first Internet Stardom Curator with 500,000+ followers on Myspace. In 2011, she began writing about her extensive research for Myspace, which became the basis for the ebook “Internet Stardom: Insider Secrets to Web Fame and Fortune.” Frank Chindamo is the most award winning and prominent mobile video producer in the world. He teaches webisode production at USC and Chapman University. His students have included Streamy Award winner Bernie Su and half-a-billion-
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