According to the Pew Internet & American Life Project, search engine use has been one of the most popular online activities for the past decade. As of early 2012, approximately 73% of all Americans used search engines to find information online—including information about local professional service providers such as tax consultants. In order to reach the largest possible audience in the Arlington area, Internal Tax Resolution needs a Web site that performs well on search engines, in addition to being actively maintained and full of useful information. That’s where Prospect Genius comes in.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to improve small business Web sites’ search engine rankings. Studies have shown that Web sites in the top two or three listings on a search engine results page get the most traffic as a result of the search. By incorporating industry- and location-specific keywords into Internal Tax Resolution’s site, Prospect Genius will work to make search engines see the site as extremely relevant for Arlington-area tax help queries. The ultimate goal is to push the tax consultants toward those coveted top results page spots.
“Going forward, when an individual or corporate taxpayer in or around Arlington queries Google, Bing, or Yahoo! using keywords like ‘back taxes help’ and ‘local tax attorneys,’ Internal Tax Resolution should be visible among the results,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “In today’s digital age, having a site that’s search-engine optimized is vital for small business success.”
Internal Tax Resolution’s team of tax attorneys and advocates has more than 25 years of tax resolution experience. The firm is pleased to provide tax settlement negotiation and other forms of tax relief throughout the Arlington area.