Experient Launches SWAP(R) 2.5 New Mobile Technology Captures Leads from QR Codes

Aug. 28, 2012 - PRLog -- Frederick, MD – Experient, the source for integrated meeting and event solutions, today announced its upgraded SWAP^R 2.5 app for smartphones. SWAP now allows show exhibitors the ability to easily and reliably read a QR code on an attendee’s badge. This QR code reader is an upgrade to traditional methods of scanning barcodes and entering badge ID numbers, although both remain as backup features.

According to Mike Godsey, Experient’s SVP, Market Development, “SWAP 2.5 is a major milestone for Experient, our clients and all involved. A primary reason for exhibiting at a show is to gather sales opportunities, or leads. Now that’s easier than ever before, which enhances the bottom-line value for the exhibitor, the show organizer and ultimately the attendee.”

SWAP has reinvented the lead retrieval process for exhibitors. With the SWAP app, exhibitor sales staff can capture leads on their smartphones, on and off the show floor. Exhibitors who use SWAP average 30% more leads than those who don’t, due mainly to the opportunity for multiple points of collection.

Experient, a Maritz Travel Company, leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and exhibitions around the world. Visit http://www.experient-inc.com for more information. Media kit and available staff portraits may be found at http://www.experient-inc.com/press.