My Letter From Santa Claus Ltd maximises customer brand affiliation

Aug. 28, 2012 - PRLog -- 2012 sees My Letter From Santa Claus Ltd focusing on pushing the brand forward with a new brand identity. Launching into year 2 with a new brand identity would, on the surface, appear incoherent, undermining and detrimental to the early brand affiliation that their new customer base enjoy. But on closer inspection, the strategy behind the new brand identity gives their 2011 customer base even greater affiliation with the brand. After all, they helped design it.

The new brand identity was inspired by focus group feedback and continued communication with selected customers who wanted to be a continued part of the process. The new brand identity includes a clearer nod towards the character of Santa Claus himself, a more traditional feel through considered typographical use and, most important of all, promotion of a safe, trusted partner to the intimate family Christmas.

The new logo is currently viewable on the My Letter From Santa Claus Facebook page and is set to feature on stationary, upcoming press and a new website launch which is expected in Q3 2012.

Contact
My Letter From Santa Claus Ltd can be found at http://www.myletterfromsantaclaus.com or on Facebook http://www.Facebook.com/SantaClausLetter  Contact MrsClaus@myletterfromsantaclaus.com for more information.