Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience, Sacrifice, Victory, Respect) is largely based upon the premise of striving to better ones self, while aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and outerwear combines themes of style, versatility, and functionality within each piece. PRSVR will officially launch to the public later in September 2012.
The key pieces consist of luggage and outerwear with other supporting pieces that round out the collection. Each piece in the Destination 2012 line utilizes premium materials such as Nappa Leather, hand crafted designs, and in most cases Slaughter Free Leather which is something the brand takes great pride in displaying as often as possible.
“You don't let just anyone drive your car, but our move to iT Factor Agency is just that. I've had to realize that I've built this vehicle to the best of my ability, and in order for it to make it to the next Destination, I have to understand that I can't chauffeur myself. We're excited to grow to the next level,” said PRSVR’s CEO, Brandon Williamson. iT Factor Agency shares Williamson’s enthusiasm and is eager to present the unique brand to the world.
The company will be having an official launch party in Chicago in the next few months. To learn more about PRSVR follow on Twitter @PRSVR and on Facebook (http://www.facebook.com/
About iT Factor Agency:
iT Factor Agency is a boutique PR Firm that specializes in the Fashion, Beauty, Lifestyle and Entertainment Industries. iT Factor Agency offers public relations, event planning/management, company branding, and image consulting. The company was founded in Chicago in 2009 and recently expanded to Los Angeles.