Nissan of Elk Grove “Kinects” Customers with Virtual Experience to the All-New 2013 Pathfinder

Aug. 27, 2012 - PRLog -- Nissan is pioneering an entirely new way to sell cars at its dealerships using Microsoft’s Kinect for Windows technology.  Using Kinect’s Natural User Interface (NUI), Nissan is enabling shoppers to hop into a virtual 2013 Pathfinder and explore the SUV – that isn’t in showrooms yet – using motion and natural human gestures.

Using Kinect’s NUI shoppers will be able to examine the all-new 2013 Pathfinder, which is scheduled for worldwide release this fall – the exterior, customize colors, bend down and inspect the wheels, view the front and back, and then step inside to experience the upholstery, legroom, entertainment system, and other details.  The program runs from August 20 through the end of November 2012.

Nissan will roll out the Pathfinder Kinect Experience to 16 Nissan dealerships across 13 states.  Each dealer has been outfitted with a Kinect kiosk, a computer, a TV and all the essential hardware and software.  By interacting with the Kinect display, shoppers will be able to explore the various features of the 2013 Pathfinder, following an easy tutorial that guides them through an array of natural movements, such as extending their hands, stepping forward and back, as well as leaning from side to side, to activate hotspots on the Pathfinder image projected onto a TV screen.  The actions simulate the real-world process of “kicking the tires” and exploring an actual car, from inspecting the exterior to hopping in to check out the interior.

“Nissan is the first automaker to use Kinect for Windows technology in its dealerships.  We are committed to driving innovation not only in the design of our vehicles, but also in how we go to market,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc.

Nissan of Elk Grove is the only dealership in the Sacramento area featuring the Kinect Experience. For more information on the 2013 Pathfinder, visit us at 8590 Laguna Grove Drive, Elk Grove, CA 95757, conveniently located in the Elk Grove Auto Mall or online at http://nissanofelkgrove.com.


SOURCE Nissan North America