PRLog - Aug. 27, 2012 - San Francisco - Multiple studies show that products fail 70% to 90% of the time. Nearly 98% of all patents fail to break even and only 56% of new product introductions achieve their financial goals. Why do products fail? They fail not because they don’t function, but often because they do not address a big enough customer need at a price people will be eager to pay. They were the wrong products to develop --- or the right product, delivered to the wrong customer or positioned to target the wrong need. This talk will explore the vital role of product management and what factors must be present in building insanely great product that are substantially more successful.
David Fradin, President, Digital Enterprises, will speak at the weekly Global Product Management Talk on Monday, August 27, 2012 at the simultaneous times of 4:00 PM Pacific Time, 6 PM CST Chicago, and Tuesday, Aug 28 at 9 AM in Sydney, Australia. Participants are welcome to listen live at http://www.blogtalkradio.com/
David says, "The Global Product Management Talk is a great vehicle for discussing the product management foundations (process, people and information)
Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/
About David Fradin
David Fradin, has over 30 years of product management, product marketing management and senior management experience. Over the years, he has been responsible for 70+ products representing over $250M in revenue (actually dollars).
He is currently writing a book entitled: Building Insanely Great Products through Optimal Product Management: How Product Management Can Break or Make your Company.
His domain expertise covers enterprise, consumer technology products and services, mobile advertising, cell phone games, , SaaS, eCommerce, Internet, software, hardware and video markets. He has brought to market a number of industry firsts including the first or some of the first:
· Hard disk drive for a personal computer (Apple)
· Electronic manufacturing documentation revision, control and shop floor delivery system
· Desktop video editing system (AVID)
· Computer and web based training (Agilent, DBM, HP, Symantec, Ross Dress for Less Unisys)
· Web based employee satisfaction surveys: Cisco, Oracle, Applied Materials
· Cell phone advertising (MauiGames)
As the former Associate Director of Personal Computer Industry Service at Dataquest, one of his core competencies is primary and secondary market research.
Some of his most recent clients have been Cisco, Cognizant, Diebold, GameStop, Infosys, Kaiser, Pitney Bowes, the Country of Singapore and You Send It.
Frequently mentors VPs and Directors of Product Management on industry best practices for product life cycle process, people and information.
Email: davidfradin at digitalenterprises.com
About Global Product Management Talk
The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.
Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are.
Global Product Management Talk: http://www.prodmgmttalk.com
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Brought to you this week by the AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM, Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. Please visit our sponsor @AIPMM http://www.aipmm.com to become a member of the Association of International Product Marketing and Management, find out about the ProdBOK & upcoming webinars! Subscribe to receive the AIPMM News & Views email newsletter: http://bit.ly/
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Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.