Fit & Fresh was in need of a new website to improve their digital communication and simplify the online purchasing process. The company partnered with Boston Interactive and kicked off a website redesign initiative to refresh their online presence and create a more interactive experience for their users.
The new Fit & Fresh website utilizes a clean and lively design to capture the attention of target users and engage them with the brand. Crisp lifestyle photographs are strategically incorporated into the design in order to showcase the value of the products and demonstrate their usability. A major goal of the site was to make it easy for users to find and purchase products. Boston Interactive accomplished this by sorting products by both solution and category while also giving users the option of site search. As part of the project, Boston Interactive created a Fresh Starts microsite to specifically targets Fit & Fresh’s audience of parents of young children. Each of the new online presences was built using the Kentico content management system.
“We created the new Fit & Fresh website to strategically align the goals of the company with the habits of their target users.” said Chuck Murphy, CEO and Founder of Boston Interactive. “By doing so and following our user-centric approach, we intend to help Fit & Fresh increase online traffic and sales.
About MEDport and Fit & Fresh – Fit & Fresh™, the highly acclaimed line of cold food storage containers, gives consumers innovative products to make it simple for you to prepare, organize, transport, and dine on-the-go. All of our products come with removable ice packs to keep your food fresh and cool. MEDport, the parent company of Fit & Fresh, is a leading innovative health and medical design and manufacturing company. Headquartered in Providence, Rhode Island, MEDport focuses on creating solutions for consumers' healthcare challenges and generating unique products to enhance their lives.
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.