According to a study posted by the Pew Internet & American Life Project in December 2011, approximately 47% of American adult Internet users go online for information about local businesses, including service providers like roofing contractors. Thus, without a Web site that’s informative and easy to find, a locally owned business like MW Roofing could miss out on almost half of the people in the local area who need the services it offers. Thanks to the Prospect Genius partnership, MW Roofing is reaching out to those Internet-savvy consumers who might not learn about the business through another medium.
Prospect Genius’s primary marketing tactic is a process called search engine optimization, or SEO. By incorporating location- and industry-specific keywords into MW Roofing’s Web site, as well as other promotion efforts, Prospect Genius can improve the site’s performance on search engines such as Google, Bing, and Yahoo! Studies have shown that sites in the top two or three search engine results get the most traffic, and as Prospect Genius boosts MW Roofing’s search engine ranking, it should move closer to those coveted top spots.
“When Newark-area homeowners query a search engine using terms like ‘roofing contractor,’
MW Roofing LLC specializes in roof replacement and repair, door and window replacement, house siding replacement and repair, and gutter installation and repair. Since 2007, the company has made great workmanship affordable throughout the Newark area.