The course - which covered such topics as Overland Park, KS demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.
“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Paul Surles has the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace in the Overland Park, KS area.”
Surles is an award-winning associate broker and marketing consultant who has practiced real estate since 2004. Additionally, he specializes in the Overland Park, KS and Johnson County, KS market.
“The training provided new insight about the upper tier market in Overland Park, KS, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,”
For insights into the current state of the luxury market, contact Paul Surles at Keller Williams Realty Partners, Inc. 913-825-4024 or email firstname.lastname@example.org.