“For example, we presented our value proposition to one utility that included full color and a statement redesign as an option for the future,” said Mitch Anderson, VP of Business Development for Pinnacle Data Systems. “Our expertise in industry leading technology and knowledge of their billing software meant a conversion to an updated customer communication document in full color as part of their initial implementation.”
According to several industry studies, the use of color helps customers locate information 70% faster, increases attention span & recall by 82%, increases payment response by 30% and improves customer likelihood to pay the full amount by 2.5%. Pinnacle Data System’s full color print capabilities coupled with an online web portal for transpromo messaging, empowers utilities to accomplish multiple goals including fast and complete payment.
Making the decision to outsource or move to another provider is not easy. “Our greatest strength is our flexibility,”
Another municipal utility was most impressed with the full color functionality of the turn off notices PDS designed for them. “Our client was captivated with how color was used to encourage their customers to pay and the creative use of the back of the bill to highlight options available for payment – online, drive through, drop box, USPS, etc.,” said Anderson. “And for those who receive a turn off notice, our client noted their customers will be motivated by the innovative use of color and messaging to make a payment to maintain their service and avoid additional fees.”
