Carriers under the financial services and insurance umbrella struggle to keep up with the unprecedented growth in the area of communications technology. Many feel overwhelmed with how to use the latest distribution channels, such as social media, effectively and consistently to reach clients while maintaining brand control and adhering to ever-changing regulatory standards.
Distribion (http://www.distribion.com) offers carries the chance to test its new social media bundling solution as part of their new Quick Start Program. (See Distribion's Quick Start Program: http://www.youtube.com/
The focus of the LIMRA Social Media Conference was to provide members with the latest solutions in the area of social media marketing so that carriers can continue to strengthen and build client relationships, enhance their brand, and grow sales. Members from Distribion were on-site to discuss their new social media marketing strategy. Panelists during the presentation included Edgar Rodriguez, Distribion; Amy Millard, Hearsay Social; Scott Spidell, Transamerica;
The new bundling approach offered by Distribion allows local marketers to opt-in to pre-configured campaigns and post content to chosen social media sites such as Facebook and Twitter at designated timed intervals thus automating the entire social media marketing process.
According to Sean F. O'Donnell, Client Relationship Director at LIMRA, “Those of us close to LIMRA have seen first hand how the complexity and growth of the social media world has affected business owners in the financial services and insurance industry. This LIMRA Social Media Conference highlighted new ways members within these industries can overcome communication obstacles by incorporating a streamlined solution such as Distribion’s multi-channel marketing automation system which offers an automated process for delivering dynamic content seamlessly over many channels at once, including social media. This approach turns a complex process into an effortless way to reach customers.”
Added advantages to the Distribion Social Media Marketing Automation Bundle include marketing centralization, compliance and brand control, and real-time tracking and reporting. This allows carriers to assess their campaigns accurately and effectively.
As partners, Distribion and LIMRA will work together on future projects that benefit LIMRA members, including research, joint publications, and on-going presentations.
For more information, visit http://www.distribion.com.
Listed among the fastest growing technology companies in DFW for 2012, Distribion is a leading provider of web-based software that allows marketing organizations to successfully manage the complex needs of distributed marketing through a single integrated platform. Corporate and local marketers can create, store, localize, manage and measure marketing communications across channels. Distribion is a 2012 Strategic Partner of LIMRA.