E-Commerce Company SUMO Heavy Industries Helps TYR Sport Launch New Site During Olympics

PRLog (Press Release) - Aug. 23, 2012 - PHILADELPHIA – While their sponsored athletes around the world competed and won hardware in London, TYR Sport launched a newly redesigned website powered by Philadelphia e-commerce provider SUMO Heavy Industries.  Aside from its visitor-friendly functionality and visual emphasis on some of the country’s gold medal winners, including four-time Olympic Gold Medal winner Matt Grevers, the new site, www.TYR.com, is noteworthy for its Custom Goggle Program. TYR Custom invites customers to define their style by virtually designing a goggle of their choice from beginning to end.  

The goal of the redesign was to move the site to a platform that is more flexible and extensible. TYR Sport can now fully manage its site and set and deploy its marketing initiatives internally, according to Bart Mroz, CEO of SUMO Heavy Industries.

SUMO Heavy did all the heavy backend lifting of the project, which was designed by Philadelphia branding firm Quaker City Mercantile.  SUMO Heavy provided TYR with Magento development and full e-commerce replatforming.  It also provided custom third-party logistics integration, ERP integration and full data import.

The TYR Custom Goggle program is a fun and creative customer experience for swimmers of all ages and skill sets.  The customer visiting the site is prompted to choose a goggle of their choice and from there on the possibilities are endless.  With the ability to select from up to 10 different colors for each individual component – the frame, frame locks, gaskets, strap, strap adjusters along with lens color – the combinations are infinite.  One can then complete their custom masterpiece by laser etching up to 15-20 characters (depending on the goggle style) onto the lens. Customers can save their completed goggle design in the My Account section of the website, complete with thumbnail image.  Because the Goggle Builder was created entirely in HTML5 and Javascript, it works across all platforms, including tablets and mobile phones.

“Custom Goggle Builder is a highly interactive feature of the site.  Not only does it let customers choose the exact style and colors they want, but it gets them to engage with the brand in a way a typical e-commerce site doesn’t allow,” says Mroz.

The project wasn’t without its challenges.  “We had less than six weeks to implement full design, development, integration into Magento, integration and setup into ERP system, and set up into EDI (Electronic Data Interchange),” notes Mroz.  “With our best team on the project we were able to produce a great project and meet TYR’s deadline to launch in time for the Games.”

About SUMO Heavy Industries
SUMO Heavy Industries is the turnkey provider for companies seeking to enter the e-commerce arena.  It does all the heavy lifting of branding, site design and back-end integration to help businesses stand out and achieve a seamless online purchasing experience for their customers.  For more information visit SUMO Heavy Industries online at www.sumoheavy.com, or call 888-998-SUMO (7866).

Photo:
http://www.prlog.org/11957133/1