PRLog - Aug. 23, 2012 - CLEMENTON, N.J. -- PHILADELPHIA – While their sponsored athletes around the world competed and won hardware in London, TYR Sport launched a newly redesigned website powered by Philadelphia e-commerce provider SUMO Heavy Industries. Aside from its visitor-friendly functionality and visual emphasis on some of the country’s gold medal winners, including four-time Olympic Gold Medal winner Matt Grevers, the new site, www.TYR.com, is noteworthy for its Custom Goggle Program. TYR Custom invites customers to define their style by virtually designing a goggle of their choice from beginning to end.
TYR Sport Goggle Customizer
The goal of the redesign was to move the site to a platform that is more flexible and extensible. TYR Sport can now fully manage its site and set and deploy its marketing initiatives internally, according to Bart Mroz, CEO of SUMO Heavy Industries.
SUMO Heavy did all the heavy backend lifting of the project, which was designed by Philadelphia branding firm Quaker City Mercantile. SUMO Heavy provided TYR with Magento development and full e-commerce replatforming. It also provided custom third-party logistics integration, ERP integration and full data import.
“Custom Goggle Builder is a highly interactive feature of the site. Not only does it let customers choose the exact style and colors they want, but it gets them to engage with the brand in a way a typical e-commerce site doesn’t allow,” says Mroz.
The project wasn’t without its challenges. “We had less than six weeks to implement full design, development, integration into Magento, integration and setup into ERP system, and set up into EDI (Electronic Data Interchange)
About SUMO Heavy Industries
SUMO Heavy Industries is the turnkey provider for companies seeking to enter the e-commerce arena. It does all the heavy lifting of branding, site design and back-end integration to help businesses stand out and achieve a seamless online purchasing experience for their customers. For more information visit SUMO Heavy Industries online at www.sumoheavy.com, or call 888-998-SUMO (7866).