That’s the question that Ade Asefeso answers in his new book. “Lean Startup (Key to a Better Chance of Successful Startup)”
Ade starts by asking “Have you ever thought about creating your own business startup? Perhaps you are a great programmer with an idea for the next Twitter or Facebook. Maybe you have an itch you need to scratch. Or maybe you just want to learn what it feels like to be an entrepreneur.”
Ade added “Go for it! This is a great time to build a startup, and there is no substitute for just doing it.”
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Ade also stated that “If you are thinking about creating a startup, do your homework and learn about lean startup. Don't spend six months coding a product; prove that people want to buy it first.
In Ade’s new book, he explains “Lean Startup principles apply whether you are a one-person bootstrapper or a VC-funded hotshot. There is simply no reason to build something until you have proven that people will buy it and that customers will pay more than it costs to acquire them. Even though you are probably more comfortable programming, get the selling right first. I can't stress this enough; spend your upfront energy proving that you can make money, instead of writing code.”
Ade pointed out that “The most important business question is whether or not people will buy your product; so instead of building it, make a webpage with a "click here to buy" button and see if you can get people to click on it. If people click the button, then you ask for their email address to let them know when the product will be ready. If nobody clicks on it, then are you not happy that you did not build the product?”
Ade concluded by saying “There is no reason to guess; you can prove whether or not people will pay a profitable price for your product before you even build it by creating a landing page and paying to drive traffic to it. If you can charge more than it costs to drive traffic, you have a winner. If not, it's time to pivot. That is lean startup in a nutshell.”
Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe.
Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years.
All this still doesn’t make mention of Ade’s increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, Outsourcing, Lean manufacturing, Agile and Lean Office, Lean Office, Lean Startup, Real estate and Online Marketing.
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