L’Oréal through MIZANI UK show women of colour in Britain that ‘they’re worth it’!

Aug. 22, 2012 - PRLog -- •   The I’mPOSSIBLE conversation returns as the only UK event that has women of colour in Britain as the focus
•   A star studded panel including:
 o   Laurence Olivier award-winning playwright; Bola Agbaje
 o   Sky News world anchor; Lukwesa Burak
 o   CNN digital producer and TEDx Brixton curator; Stephanie Busari
 o   Dolce & Gabbana’s head of London press showroom and UK celebrity PR; Ruth Butah
 o   Former communications director of Operation Black Vote and ex-editor of The Voice newspaper; Winsome Cornish MBE
 o   Double Brit award and 2002 Mercury Music Prize winner; Ms Dynamite
•   L’Oréal’s premium hair care range for excessively curly hair textures; MIZANI UK sponsors the autumn edition of the I’mPOSSIBLE. conversation
•   BBC London arts and entertainment correspondent; Brenda Emmanus as host

The ground-breaking event; the I’mPOSSIBLE conversation returns for its autumn edition on Tuesday, September 11 from 6:30pm at L’Oréal UK’s headquarters in Hammersmith, London. As the fourth in the series, the event focuses on the varied life journeys of British women of colour on their route to success.  This edition sees 2008 Laurence Olivier award winning playwright; Bola Agbaje, Sky News world anchor Lukwesa Burak, CNN digital producer; Stephanie Busari, global luxury brand; Dolce & Gabbana’s head of London press showroom and UK celebrity PR; Ruth Butah, former communication director of Operation Black Vote and ex-editor of The Voice newspaper; Winsome Cornish MBE and double Brit award and 2002 Mercury Music Prize winner; Ms Dynamite.

The event has seen women such as Bonnie Greer OBE, Dr Maggie Aderin-Pocock MBE, Hope Powell CBE, Charlene White, Brenda Emmanus, Dr Uchenna Okoye, Angela Ferreira and many more inspirational British women who have carved out their success against a backdrop of obstacles and deterrents that have challenged them, but not stopped them defining success on their own terms.  

Having celebrated a year of the I’mPOSSIBLE conversation in June, founder; Simone Bresi-Ando commented: “My career has been devoted to presenting stories to the world which either go unheard or are alternative to the status quo.  There is no greater feeling than using my skills to help an inspirational, positive and uplifting group of British women make their stories, life journeys and experiences heard on an open, nurturing platform for all to enjoy.”

Tumi Soyinka, Mizani UK product manager added: “Simone has done an incredible job of nurturing this series to the stage it is at now. As a premium hair care brand for all curl types, we continue to empower women of colour, encourage them to embrace their hair – whether natural or relaxed, by providing them with the best products and treatments for their hair needs. Our products are rich in naturally-derived ingredients and supported by advanced innovation and cutting-edge technology from our Institute for Ethnic Hair and Skin Research in Chicago, USA. There is no reason why these women should settle for anything less than the best and that is what we are here to provide. I’mPOSSIBLE seeks to encourage women of colour to reach for the stars and again, not settle for anything less than they deserve. As a result, both our aims are aligned and I’m keen to see the series develop to something bigger in the near future.”  

I’mPOSSIBLE highlights, promotes and awards the successes of women of colour in Britain. It is fast becoming a trusted advisor, commentator and distributor of news and opinion from the British woman of colour’s perspective; since October 2011 the I’mPOSSIBLE website receives over 100k hits a month and is a powerful tool in helping women of colour in Britain define success on their own terms.

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Notes to the editor:

• The I’mPOSSIBLE, conversation takes place for the fourth time on Tuesday, September 11, 6:30 pm to 9:30pm at L’Oreal UK headquarters, 255 Hammersmith Road, London W6 8PW
• Tickets £25 (concessions available for groups)
• I’mPOSSIBLE was founded in 2009 by global communications and PR expert; Simone Bresi-Ando
• Video footage from previous events are available from: www.youtube.com/ImPOSSIBIL3