Practice Marketing Group Releases New Strategy To Reactivate Old Patients For Chiropractors

Aug. 22, 2012 - PRLog -- From the desk of Adam Bogar
Managing Partner, Practice Marketing Group, LLC.

At Practice Marketing Insider, we provide cutting edge marketing strategies and systems to help you produce more patients, each and every month. Our mission is simple; to help you propel your practice to new heights, dominate your niche, and attract more patients….and of course dramatically increase profits.

The team at the Practice Marketing Group as released a new strategy to help reactivate, and bring back your old patients into your clinic.

Whether you are a Chiropractor, Massage Therapist, or Acupuncturist, this strategy will work and can help bring an additional $2,000 to $5,000 of revenue to your practice.

Direct mail and letters to past and prospective patients is a great way to grow your practice because it is highly targeted, can be measured, and can receive immediate attention.

The one problem with direct mail is that there is no guarantee that the mail piece will be opened by your prospect.

There are a variety of methods that will prompt and encourage your prospective patient base to open your piece of mail. You can add teaser copy, buy interesting stamps, have your receptionist hand write their address, and use LARGE size envelopes just to name a few. However, at the Practice Marketing Group, we use a different method with our coaching clients and it has been proven to increase the open rate of direct mail pieces by 700%. This method is known as in the marketing world as “lumpy” or “dimensional” mail pieces. The lumpy mail pieces will pique your prospects curiosity and directly increase the open rate!

Visit the full story here ==> http://www.practicemarketinginsider.com/a-simple-marketin...