Not Your Average Grandmothers – Tackle Hygiene For Adolescent Boys

Aug. 22, 2012 - PRLog -- Legit Products are the answer to helping boys learn good hygiene early, according to two North Central Texas grandmothers.  This month they introduced the first ever “all-over-wash,” deodorant, and cologne for boys in the market segment that is easily identified as the “dirty socks” group from pre-school into high school.  This market is presently void of personal care products for boys.  

Entrepreneurs Sarah Henderson of Aledo, TX and Anita Williams of Plano, TX, who agree you are never to old to launch a new business, have developed and are selling Legit Products online as well as through direct sales at youth sporting events.

“I started buying men’s products for my grandson when he was five so he would get in the habit of using them,” says Henderson who has raised him since he was born.  “Being the only girl in a family of boys, I was well aware of the need to start my grandson early with good hygiene habits.  I had only daughters, and I enjoyed my second time around at child-rearing.  But I didn’t want to raise a ‘stinking kid.’”

Until the development of Legit Products, boys have had two choices: one of which is the tear-free products for toddlers that smell like watermelon or bubble gum.  Or their mothers could purchase them deodorants and expensive colognes that their dads use.

Product testing for this new Legit hygiene line was done by her grandson’s friends and members of his baseball team.  The focus groups consisted of these boys’ Moms.  The Moms were excited and soon claim their favorites—including scents called Fearless and Daredevil.  The “all-over-wash” doesn’t burn when it gets into the eyes.  In fact, “boys smell good from shower to shower,” according to the two women who spent several years in developing the products.

“Starting up a business is the type of challenge that both Sarah and I are experienced in meeting,” said Williams, who previously worked at the JC Penney headquarters as a senior technical designer for all intimate apparel.  She was also a country western dance instructor and choreographer for 30 years.  Previously, Henderson raised quarter horses for racing at her Sara-Toga Farms in El Paso, TX, for 40 years.

The women met more than 20 years ago.  Williams was hosting a C&W television show when Henderson’s Live Wire custom-designed western shirt company was commissioned to design shirts for her.  The Live Wire line sold to high-end boutiques in Las Vegas, Nashville and other major entertainment venues.

For more information, visit www.legitproducts.com.