Charlotte Online Inbound Marketing Firm Reinvents SEO

Aug. 22, 2012 - PRLog -- In marketing we here at http://cgrcreative.com have always been asked to reinvent the game in a way that our clients can better win it. Whether we are looking for a new source of traffic, re branding a product or rebuilding an old products reputation with a fresh website, new name and new logo our job is the same. Marketers of all media types are asked to erase the blindness of consumers and present an old idea as new. (except for the rare time we get to work with a truly unique new idea)

From time to time we need to focus on ourselves and reinvent the widget know as search marketing. In this way we have invented inbound marketing from the ashes of SEO. Many of the concepts are the same as the cheapskate SEO’s of the paste who found ways to get found. We have also added the elite line of SEO thought of converting better those we find. Neither of these are new ideas but were just reserved for those who are good at their job. Well in the interest of adding new titles to our business cards we have refined these ideas into what is now “inbound marketing”.
Inbound marketing is defined as marketing in such a way that customers find you by their own methods of searching for a service. The main points of inbound marketing are earning the attention of prospects, making yourself easy to be found, providing an online source that gets perspective clients from point a to A to B efficiently maximizes the consumer confidence in their own decisions.  The days of banner ads, billboards and cold calling have somewhat come and gone with the short attention span of American consumers. Much of what was the marketing 10 years ago has become white noise to the modern online consumer. The solution that inbound marketing has provided is creating the illusion that the consumer is the one driving the sale. This is what I have been doing in many Charlotte search markets for over 10 years.
A consumer that feels he is the one that pulled the trigger and started your relationship with them naturally converts at a higher rate. The inbound marketer that best sets the table for this illusion is the one that is effective at his or her job. Creation of online forums, blogs and articles that provide information a consumer can trust is one big part of this equation. A consumer that finds answers to their questions and has determined for them you are a reliable source of the product or service they need is ready to buy.

“This can almost be equated to the card trick that lets you pick the card from the deck but is already set up to know which you will pick. Make sure you know what card is on top of every deck for every search and your consumers will enter your website feeling like it was their own choice with confidence”

Todd Kron Charlotte SEO & Marketing Director