Master Pools Guild approached Small Screen Producer to update its website and online branding in order to educate customers on the prestige of a guild member and to increase the amount of leads they could pass to their members. “Our strategy for their web presence was to create a user-friendly and search engine-friendly website, branded video and social media channels, and integrate HubSpot inbound marketing software for Master Pools Guild to improve their content marketing and manage their lead database,” says Pam Vinje, CEO and President of Small Screen Producer.
Small Screen Producer created a strategic website for Master Pools Guild with the end goal of converting leads. The website is interactive and provides helpful information for potential pool buyers in any stage of their buying cycle. The design style of the website and social media branding reflects the personality and grandeur of the Master Pools Guild.
Small Screen Producer is a Certified HubSpot Partner, and integrated the inbound marketing platform into the Master Pools Guild website and communication channels. Leads collected from this software are funneled into a lead nurturing program until they are ready to be contacted by a guild member.
About Small Screen Producer
Small Screen Producer helps businesses reach their full potential and achieve their sales and marketing goals by creating searchable, socially shareable and viral content.
For more information on Small Screen Producer’s other digital media marketing services, including social media and video production, please visit their website for more information on how to put your company on the cutting edge of the newest marketing trends. http://smallscreenproducer.com.
About Master Pools Guild
The Master Pools Guild is a network of over 100 elite custom residential and commercial pool builders from across the globe.
The Guild is the only exclusive, invitation-only group of its kind in the pool industry. Their builders are meticulously hand chosen because of their innovative design style, professionalism, superior construction quality, scrupulous attention to detail and their ability to foster great relationships with their customers, contractors and vendors.