Ruchika Ralhan, co-founder of the company commented on the upcoming launch with the statement, "Creating an online presence is a part of our strategy for the next phase of expansion. We are aspiring high and targeting significant growth from our multichannel operations. I’m quite ecstatic and can’t wait for the launch.”
She also added : “We wish to make visits by our customers to our website a daily ritual by offering great deals regularly on an ever changing assortment of products and also to make it a pleasurable place to escape for some moments of virtual window shopping”
Web has now become social and fashion is the single biggest online concept. Via Mazzini is targeting the fast growing community of tech-savvy customers by having a strong online presence. The website design is being done keeping in mind the convenience for visitors – it would be feature rich, user-friendly as-well-as search engine friendly.
The following attributes will be there in the online store:
● Easy and clear navigation with secure SSL encrypted payment communications
● Choose and pick items easily or make a wish list of products to buy in future
● Take a friend’s suggestions
● Regular updates through social media like Twitter, Facebook, Pinterest etc.
● High quality articles, blogs, newsletters
● Behavioural merchandising
Online presence will help increase the brand’s recognition across the world by catering to both existing and new customers. Interaction with customers will also be strengthened through multiple social media.
About VIA MAZZINI
Via Mazzini is a high fashion up-scale accessories brand for modern, trendy, stylish, and independent women. They have an eclectic collection of fashion jewelry, handbags, hair accessories, belts, sunglasses, scarfs/stoles, kids accessories, and a lot more. Their aim is to deliver fashionable and creatively designed products to the customers. Steered by their vision to become a globally recognized leading fashion brand, they aspire to fulfill customer’sneed for great accessories that are well priced and have best in class quality. For more information, please visit www.vmfashion.com