Flora pro.activ appoints Doctors.net.uk to run campaign for GPs

Aug. 22, 2012 - PRLog -- Unilever brand, Flora pro.activ has re-appointed Doctors.net.uk – the UK’s largest and most active professional network of doctors – for a second year, to run an online educational campaign to improve GPs’ knowledge of dietary and lifestyle changes that can help lower cholesterol in patients.

The six-month campaign, which has just been launched, explores how plant sterols can help lower cholesterol levels. Flora pro.activ contains plant sterols – an active ingredient which has been clinically proven to lower cholesterol by up to 10%. When combined with the move to a healthy diet and lifestyle, a further 5% reduction can be achieved.*  

The campaign provides key clinical evidence on how plant sterols work to reduce cholesterol, plus practical details on the quantity of plant sterols that should be consumed on a daily basis.  

Other features include patient case studies and links to free GP and patient support materials, such as the Cholesterol-lowering tear-off pad, an easy-to-use tear-off for patients with information on how to reduce their cholesterol levels. GPs will also be able to complete an eCME module to test their knowledge of plant sterols and the dietary management of cholesterol.

The campaign builds on the success of a programme run by Doctors.net.uk for Flora pro.activ last year, which presented key clinical evidence on the value of plant sterols in lowering cholesterol as part of a healthy diet and lifestyle.

Simon Grime, Managing Director of Communications for Doctors.net.uk, said:  “We are delighted that Unilever has re-appointed us to run a new educational campaign to improve GPs’ understanding of the way in which plant sterols can work in combination with dietary and lifestyle changes to help lower cholesterol.    

“The new campaign, which builds on the measurable GP engagement success that we delivered last year, provides an innovative range of clear, concise and practical resources for GPs. We  hope that it will effect important changes in the way that high cholesterol is viewed and managed.”  

*Consuming 1.5g – 2.4g of plant sterols per day can lower cholesterol by 7-10% in 2-3 weeks and an additional 5% reduction can be achieved when this is combined with the move to a healthy diet and lifestyle.