It has been more than a year when Google launched their Panda campaign to clean up cyberspace from irresponsible and low-quality websites and restore order in their natural ranking process. It is no secret that for the past ten years or so, webmasters and marketers have manipulated the original algorithm of Bing, Yahoo and Google in order to gain a favourable position for retail. Since people are most likely to depend on the top 10 results they see for a related query, it is every website’s aim to get on the first page of search engine results and collect traffic, inquiries and sales. This, however, have skewed the main objectives of search engines, which is to deliver quality information. As such, they have implemented strict measures when it comes to ranking websites and assessing link building practices for validity.
For 2012, this particular aspect of internet marketing will be focused on using partial match anchor texts with longer strings since they get more clickthroughs;
Some marketers have also looked into doing link reclamation and re-establishing old ones from previous campaigns, recently broken by changes in algorithms, because their age allows websites to receive greater quality traffic. Others perform more sophisticated protocols like link audit and acquisition – basically streamlining which of the web pages a competitor uses will yield the most rewards for the client. On top of that, a few others have also dabbled into some social media marketing to achieve more relevant and updated traffic, with lesser constrictions.
BacklinkBuild is among the SEO companies operating today that have perfected the following linkbuilding techniques for 2012 and are offering them at affordable rates. Established back in 2009 by a team of experts, it is now known to be one of the most reliable marketing companies in the area.
If you are interested in getting some guidance on the matter, you could visit BacklinkBuild’