New Book Helps Businesses Drive Better Results with Social Media

PRLog (Press Release) - Aug. 21, 2012 - OKLAHOMA CITY – The social media landscape can be difficult to navigate for time-strapped business owners. So in their new book, “Solving the Social Media Puzzle,” authors Kathryn Rose and Apryl Parcher give readers a big-picture overview of the top five social platforms (Facebook, LinkedIn, Twitter, YouTube, and G+), and define the role business content should play when incorporating one or more of them into a marketing strategy.

The book reveals the best way to integrate a social plan into a company’s traditional marketing efforts, where to concentrate those efforts for the best results, and much more. It includes success tips and insights and interviews with some of the brightest minds in the industry including Chris Brogan, Jesse Stay, Amy Porterfield, Denise Wakeman, Lou Bortone, Ted Rubin and others.

Rose and Parcher provide a seven-step plan based on real-world experience. Parcher states, “Our purpose in creating this book was not to write another “how-to” on specific platforms (they change every Tuesday, anyway). Our goal was to create a strategy guide that helps business owners build a concrete plan of action instead of grasping at straws.”

The book is already receiving rave reviews. Kit Summers, a worldwide best-selling author and  international speaker (www.kitsummers.com), writes: "First, I must admit, before reading this superb book I knew nothing of social media. What an eye opening education for me. The way you started small and then built to written exercises to encourage furtherance of the material was perfect. This opened my mind to the success that is in front of me. A must-have for any business looking to reach that next higher level--then continues higher levels after."

Published by Tate Publishing and Enterprises, Solving the Social Media Puzzle will be available in bookstores nationwide on August 22nd, and the authors are launching the book with 7 digital bonus reports worth over $200 if the book is purchased on Amazon before midnight on the 22nd. Information about the launch can be found at http://solvingthesocialmediapuzzle.com .

“Designed with busy business owners in mind, we draw on our extensive experience building successful social media strategies. We help them put the piece together and be successful using the new marketing tools that some find overwhelming,” says Rose.

About the Authors:

About Kathryn Rose

Kathryn Rose http://katroseconsulting.com is an award-winning author, social media keynote speaker and social media strategist and trainer with clients ranging from multimillion-dollar corporations, to small business owners and entrepreneurs. She has a 20+ year career in sales and marketing and has created successful communities for her clients totaling over 2 million fans, followers and connections.  

Prior to her career in social media marketing, Kathryn was a top Wall Street sales executive, responsible for over $100 million in sales per year. A sought-after social media and relationship marketing speaker and trainer, Kathryn is also the CEO of the Social Buzz Club, the world’s first online marketing collaboration network. She is the author of six books on social media marketing.

About Apryl Parcher

Apryl Parcher is an award-winning writer and a social media strategist. She speaks and conducts seminars for business groups on marketing and social media topics, and helps businesses formulate good content and social strategies through her business, Parcher Marketing, at http://aparcher.com. She resides in Chesapeake City, Maryland.

For more information, please contact Travis King, Marketing Representative, at (888) 361-9473 or send an email to tking@tatepublishing.com.

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