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Heelys Releases First Products Designed Exclusively for Girls

After much anticipation, Heelys is now offering three new styles designed specifically for girls.

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PRLog - Aug. 28, 2012 - CARROLLTON, Texas -- After much anticipation, U.S.-based Heelys, Inc. (NASDAQ: HLYS) is now offering three new styles designed specifically for girls. The new styles are more fashion-forward than previous Heelys, boasting features like flower buckles and raised heels, providing a little extra height for the wearer and a look that goes great with jeans, shorts or skirts.

“I'm excited to hear that Heelys is offering shoes exclusively for women. I’ve already ordered a pair of Socialites, the new design that looks like a Mary Jane. It’s so hard to find a pair of comfortable, yet stylish shoes, so I’m really looking forward to trying them,” said Thien-Kim Lam, editor of From Left to Write and author of the blogs I’m Not the Nanny and Cup of Creativi-Tea.

Like traditional Heelys, the updated designs feature removable wheels that can easily be taken out, turning them into a fashionable pair of shoes. The new styles are:

Jogger: An athletic look with major style, Jogger comes in charcoal gray suede and black nubuck and features a stylized “H” logo in silver patent leather. To tie the design together, pink contrast stitching zigzags its way across the shoe, forming a unique pattern. With its soft suede and bright colors, Jogger is sure to please. Jogger is available in sizes 12C – 6 Youth and 7-9 Women’s. MSRP: $69.99.

Socialite: Cute, stylish and fun, these shoes sport an iconic Mary Jane look with shiny black patent leather, buckles and straps, and rounded toes. Heelys took it one step further, adding black nubuck detailing and a splash of color – purple stitching with a matching buckle and flower-shaped accent. Socialite comes in sizes 12C – 6 Youth and 7-9 Women’s. MSRP: $64.99.

Hipster: These white wingtips make a bold statement. White patent leather with small, jet-black polka dots gives Hipster a sleek, retro look. As its name suggests, Hipster is perfect for trendsetters who have a genuine flare for fashion.  The Hipster comes in sizes 12C – 6 Youth and 7-9 Women’s. MSRP: $69.99.

Although Heelys has offered girls styles before, this is the first time it’s tailored them specifically to girls, from the outsole to the design of the upper.

“There is a growing demand for new Heelys amongst our female customers, and we are pleased to be able to provide three new designs made specifically for them,” said Tom Hansen, Heelys CEO. “We’ve always had styles for our female customers, but they typically had elements in common with what we were producing for our male customers. Jogger, Socialite and Hipster are the first Heelys we’ve created from the ground up for our female customers.”

These great new styles and more are available through the Heelys online shop http://shop.heelys.com, Zappos and Amazon, and in specialty stores located in more than 40 countries around the world. For more information, visit www.heelys.com.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. The company also offers Heelys HX2, which uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Connect with Heelys on Facebook, www.facebook.com/Heelys, YouTube, www.youtube.com/Heelysworldwide, or http://twitter.com/Heelysworldwide.

Note to Editors: High resolution photos are available upon request.

Forward Looking Statements
Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Jo Trizila
TrizCom Inc.
Office: 972-247-1369
Cell: 214-232-0078

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Source:Heelys, Inc.
Location:Carrollton - Texas - United States
Industry:Fashion, Family
Tags:heelys, Heelys-wheeled, footwear, shoes for girls
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