In many organizations, services were not intentionally designed, but were, instead, “grown and evolved” to sell a product. Many believe that all they need to do to win is to create better, more innovative products. But can we really stay ahead by focusing on products alone?
Even many so-called “service” organizations miss the mark. (Think about your last business service disappointment, or working with a government office or non-profit.)
In this presentation, author, blogger, and lean trailblazer Joe Dager will introduce you to the tools and methods of Lean Service Design (http://leanservicedesign.com). You’ll be blown away by Joe’s energy and his common-sense approaches to using lean for systematically improving the process of service design and delivery. Joe has an enormous body of work, and this presentation will just scratch the surface. Sign up for our Lean Service Design half-day mini-workshop right after lunch (http://www.mwcmc.org/
Tell all your sales, marketing, product/process design, and service/customer support people about this presentation and workshop — This is one lean leader you don’t want to miss!
About Business901 (http://business901.com):provides direction in areas such as Lean Marketing and Achieving Expert Status. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.
Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.