Designated by the circled capital letter ‘R’, the symbol is used to distinguish goods and services from competitors. Registering TATOC as trademark gives the association the exclusive right to use the mark in the United Kingdom and Europe. The association is currently undergoing trademark registration in the U.S.A.
Harry Taylor explained the decision: “In the past few months the TATOC logo has been used without our permission by a number of organisations. By registering the name and logo as a trademark we hope to prevent this and it makes it easier for us to take legal action should they continue. We will not hesitate to take action against companies who use the TATOC name and logo without written authorisation. Trading Standards and the police will also now be able to bring criminal charges against counterfeiters who are trying to scam people using our good name and reputation.”
TATOC members and affiliates will be contacted with a link to a webpage where the updated logo can be downloaded in a variety of formats for use online and in print.
They can also contact Emily Collins or Mark Caldicott for the link to the webpage to download the logos.
The Timeshare Association (Timeshare Owners and Committees), TATOC, was formed in 1989 and is the only elected consumer association representing the interests of timeshare owners in Europe. The 97 member resorts are located across Europe giving TATOC access to over 400,000 timeshare-owning families.
The mission of TATOC is to safeguard and enhance the timeshare holidays experience for existing and prospective users and to be the voice of owners. In recent years, TATOC has focused not only on increasing the membership base but also raising the profile of the Association, establishing TATOC as the recognised voice of the timeshare consumer and an informed point of contact. The Association is now a regular contributor to the consumer press and works closely with the UK’s Trading Standards offices, the police and government authorities.