Liquori has been recognized for her successful global expansion and re-launch of Bel-Ray's product portfolio, which includes the recent launch of an entirely new and innovative packaging design. In 2010, Liquori also launched an award winning global branding campaign using traditional and non-traditional forms of media.
"Jennifer has been a visionary for Bel-Ray's marketing strategies in Latin America. Our company's success in Latin America has come directly from Jennifer's recognition of the emerging Latin American markets as being vital to the overall growth of the world economy," hailed Bel-Ray Chief Executive Officer, Daryl Brosnan.
Founded in 1946, Bel-Ray Company is a privately held, woman-owned business that serves the lubrication needs of powersports, industrial and mining customers worldwide. Known for setting the highest standards of quality and performance, Bel-Ray produces products formulated to exceed the needs of its customers in the motorcycle, automotive, aviation, energy, food, marine, mining, industrial steel and textile industries.
The Internationalist was created in 2003 to connect people and share ideas in international advertising, marketing and media. A trusted source for international best practices, The Internationalist is dedicated to the business needs and challenges of international professionals as they participate in multinational branding initiatives.