“We teach our clients that social networking is part of daily life and implement that same mindset into our workdays,” said Rob Rance, CEO of Turn The Page Online Marketing. “Employees are permitted to use Facebook or other social networking sites throughout the day just as they would be permitted to take a personal phone call.”
Reasonable expectations of Facebook use must be communicated if employees will be permitted to use social sites during work hours. Written policies in the company handbook, as well as regular supervision of employee timecards and productivity, must be in place if social networking will be allowed.
“When the focus is more on completing tasks and putting customers first, letting our employees check their Facebook account or Tweet during work hours really becomes a non-issue,” said Amy Driver, COO of Turn The Page Online Marketing. “We find that it's also a great way for many of them to interact with our customers. Additionally, we have set guidelines for these mediums and our employees know that we expect them to post appropriate content and not compromise our company brand or policies while using social networks.”
Turn The Page Online Marketing isn’t the only company recognizing the benefits from allowing employees to use Facebook while on the job. According to ComputerWorld.com, employees of AT Kearney, a global management and consulting firm, are “comfortable and happy” when social networking is permitted at work. With workplace wellness initiatives geared toward the improving employee’s physical and emotional health for the purpose of lowering health premiums and reducing absenteeism, social network allowance might play a role.
“Employees who have fun at work are generally more happy, healthy and productive,”
ABOUT TURN THE PAGE ONLINE MARKETING
Turn The Page Online Marketing specializes in SEO solutions and web development. We are a one-stop shop for website development and online marketing. We build great websites … and then allow them to be found. For more information, visit www.turnthepagemktg.com.