When the marketing program, which included postcards, e-cards and ad slicks was presented to the organization’
“We knew the Olympics were going to be big this summer. In addition to our day-to-day focus on traditional property marketing, we wanted a campaign that captured the feel good enthusiasm of the games to just stay in touch. This approach galvanized our sales team to reach out to their important contacts,” explained Retz. “We supported the campaign with complementary images on Danielgale.com and on our Facebook page and even embedded a link to the Olympics schedule in our e-marketing pieces.”
“That the campaign was not about buying or selling real estate gave it tremendous traction. It proved to be a terrific way to stay in touch with people and share the enthusiasm of a thrilling positive event linking the world this summer. Our agents loved it, and so did our clients and customers.
“We weren’t sure what the agent reaction would be because it wasn’t about selling themselves or a property. But they embraced it for what it was. They wanted to share it because it was cool and captured the spirit and imagination of the Olympics.”
Retz says that his department’s goal is to develop a marketing campaign of this type keyed to capture its audience’s imagination every quarter.
Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Voted Best Residential Real Estate Company in the Long Island Business News and Long Island Press annual readership polls, Daniel Gale Sotheby’s is a $1.6 billion dollar plus organization with close to 600 sales associates in 21 sales offices spanning Long Island. Services include a Relocation Division, an award-winning Marketing & Technology Department, Commercial and Rental Divisions; Ambassador Abstract title company, and a Wells Fargo Home Mortgage affiliation. The Sotheby’s International Realty® affiliate for Long Island’s North Shore since 1976, DGSIR has gained national and international recognition, including top honors worldwide.
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