Is creativity in PR suffering as a result of social media?

Aug. 20, 2012 - PRLog -- Public Relations has never had so many resources at its feet. Social networking sites can easily spread word of mouth, picture blogging sites like Tumblr and Pinterest can give users a taste of a brand, and videos and interactive adverts also play a vital part of drawing people in. But are all these tools the reason behind so many lacklustre campaigns? This can be a concern to potential clients, who obviously want more from their representatives than saturation on a few social media sites.

Redbrick Communications takes a holistic approach to provide exciting and innovative campaigns that don’t just rely on social media. With over 17 years experience on working to maintain the reputation of high-profile clients, Redbrick is a company with knowledge and experience on how to create inspiring campaigns.

Redbrick has worked alongside Chatsworth House, Derbyshire, since 2008. In five years, Redbrick has helped boost visitor numbers and general awareness, and expand the attraction’s media profile, leading to national media coverage and the production of a hugely popular television series produced by Shiver productions and aired on BBC  1.

Redbrick  also works closely with toy brand Meccano, creating a partnership with the Scout Association which led to the creation of a Meccano branded Creative Activity badge for Beavers and Cubs  and launching the national ‘Building Britain with Meccano’ competition.

Meccano themed activity and leadership packs have also been introduced to Beaver and Cub groups.  This resulted in Redbrick Communications increasing the visibility of Meccano with boys and girls aged six and over. By implementing these steps Redbrick successfully created brand awareness for its target audience in terms of its users, thus, generating excitement surrounding the brand and encouraging potential sales. Redbrick also succeeded in establishing a long-term contact and association with Cubs and Beavers .

Redbrick Communications is a leading regional expert in media and public relations. The Nottingham-based consultancy enjoys influential contacts and achieves highly successful results with a truly multi-platform approach to tailoring campaigns to meet the exact needs of clients.