Customized photo overlays are among the most popular tools utilized on the SMART Activator platform. They enable the client to embed creative assets into the foreground of the photo, giving the consumer the ability to take a photo with a celebrity, mascot, or even a branded border. Along with this capability, photo overlays on the SMART Activator can now be manipulated with ultra-popular photo filters.
“We are really excited to add this capability to the SMART Activator suite,” said Charles Jones, Chief Operating Officer of MoZeus Worldwide. “Our photo overlays are already a very popular engagement tool. Now we have the capability to add filters to the photo takeaways, which will further increase consumer engagement.”
MoZeus has worked with approximately 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, which has resulted in ten million unique leads and 25 million survey questions answered. The SMART Activator has become the most-used marketing application in the world by offering a cutting-edge technology platform that allows companies to engage consumers and provide real-time value for brands.
For more information on MoZeus Worldwide's or to learn more about the launch of the SMART Applicator’s upcoming iOS app version, visit www.mozeus.com or call 1-888-YMOZEUS (966-9387).