MOVE FURTHER DELIVERS TO TASTE PREFERENCES OF THE HEARTLAND
THE NO.1 CHANNEL OF THE HEARTLAND FORTIFIES POSITION AS A TRUE WINDOW FOR MARKETERS TO CENTRAL INDIA CONSUMERS
Mumbai, Reliance Broadcast Network’s BIG MAGIC, the regional general entertainment channel for the core Hindi heartland of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand, featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies, continues to strengthen its regional offering with the introduction of ‘Superhit Bhojpuri’ - a weekend Bhojpuri movie band on the channel.
Superhit Bhojpuri movies will air each Saturday and Sunday at 6:30pm beginning 18th August.
The channel, on the basis of local research, had earlier this year launched a Bhojpuri music band titled Hamar Des Hamaar Sangeet, is now taking it a step further with Bhojpuri movies. The popularity of Bhojpuri films in the heartland is well known to all, and BIG MAGIC is ensuring it serves hand-picked films which promises to increase viewership. The extensive Bhojpuri film catalogue procured features blockbuster Bhojpuri films range movies like Dharti Kahe Pukar Ke, Kanoon Hamra Muthi Mein, Parivar, Ranbhoomi and more, starring the biggest names from the Bhojpuri film industry including Ravi Kisen, Manoj Tiwari, Pawan Singh, Nirhua etc. Movies that promise to entertain the people of the heartland, offering them Bhojpuria entertainment that they demand.
BIG MAGIC is designed to ensure strong local connect through local characters, local shows, local films and on-ground consumer-connect, all packaged with a highly aspirational look ‘Superhit Bhojpuri’ is an ideal opportunity for brands to who are targeting Bihar and Eastern UP belts to leverage and connect with their consumer’s.
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties, television production and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International offering 3 English Entertainment Channels - Prime, Love, Spark and a regional general entertainment Channel for the PCHP region - Spark Punjabi; BIG MAGIC – a regional general entertainment channel for the Hindi heartland; BIG PRODUCTIONS – the television content production division, catering to the creative needs of the Indian television landscape and BIG STREET – which acquires and markets long term premium out of home inventory. The Company also distributes Bloomberg UTV, India’s premier business news channel as part of its television bouquet. For more information log on to: www.reliancebroadcast.com
Atul Malikram ¬- 9827092823