According to the marketing agency handling the company's online campaigns, SearchGuru, about 50% of the traffic came from mobile devices.
"Bounce rate was very high on mobile devices, especially on smartphones with smaller screen sizes, because the regular maxi cab website was designed for desktops, laptops and tablets. With the new mobile site, bounce rate fell by 2/3rd - eliminating the wastage on advertising dollars on AdWords, which are relatively high due to the competitive nature of the industry", said Larry Lim, Head of Marketing for SearchGuru.
The mobile website is HTML5-based and formatted for the lower resolutions on smartphones, although the webpages do automatically resize for devices with larger screens. In addition, users can also click on the "Call" button to make a booking instead of memorizing and manually dialing the maxi cab hotline number.
Maxi-Cab.sg is the latest player in the highly competitive maxi cab industry in Singapore, which has seen surging demands due to the increase in tourists to the island republic - especially after the opening of Marina Bay Sands casino and other recent attractions on Sentosa island, like Universal Studios.
The company offers airport transfers, client pickups, sightseeing tours and point-to-point travel, especially for bigger groups of 4 adults or more. Rates start from S$40 for short trips within the city.
To learn more about its maxi cab services, visit http://www.maxi-