Business blogs can have a variety of information, including videos, articles and photographs. All of which is geared toward the needs of the customer.
“The more information that interests the reader and engages the customer, the better,” she said.
The information posted on a business blog does not have to only be about the product or services of the business. The information presented on the blog can be related to the market and be interesting and valuable to the customer.
“Business blogs should provide value to the customer to keep them coming back. If the blog is written as a sales page, the number of repeat visitors will be less,” she said.
For example, she said, a business that sells jewelry may want to include articles on what’s trending in fashion, clothes, handbags, make-up and more.
“The blog has to be interesting to the customer, but not all just about the product to keep customers coming back,” she said.
Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs.
She has 20 years of writing experience. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience.
For more information on blog and social media, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@