Myers will present a breakout session at the summit titled “Profiting From A PR Disaster” on October 4th, 2012 at 4pm. All speakers and content for the summit were selected by the DSES Dealer Advisory board.
“I’m extremely honored and humbled to have been chosen to share my story at the DrivingSales Executive Summit,” said Myers. “Most of the dealer community has heard me speak about marketing and branding. However, my presentation at DSES is an exclusive, in-depth profile of my run in with the FTC and how I handled the negative press to my advantage.”
Myers continued by urging all dealership employees to attend his session because there are no plans to deliver it again. “I had to get special permission and jump through lots of hoops just to be able to share this important story at DSES. However, I don’t think I’m willing to go through that grief again. This is probably the last time I’ll deliver it to a public audience.” Myers has also promised that he will be supplying a free case study about the incident to anyone who attends his session.
About “Profiting From A PR Disaster”: What happens when the fundamental integrity of a business dedicated to honest and fair sales practices is brutally attacked in the media? And with the federal governments help? That’s exactly what happened to Frank Myers Auto Maxx on Wednesday, March 14th, 2012. Attend Tracy’s presentation at the DrivingSales Executive Summit on Tuesday, October 23, 2012 at 4pm to find out how they recovered from this vicious assault to its good name and how you can follow their example.
“Myers was selected from an outstanding field of nearly 100 applicants, and we are confident that DSES attendees will learn a great deal from this extremely relevant topic. We are proud to add Myers to our exciting line-up for 2012,” said DrivingSales CEO and Founder, Jared Hamilton. “His presentation on brand management resonated with the dealer board, and will be an important part of the profit-building takeaways for summit attendees as they craft their 2013 business plans.”
The DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The summit has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio. The DrivingSales Executive Summit is the only automotive conference where dealers decide the agenda, not the vendor sponsors. This translates into the highest level of learning for the dealer attendees versus other events where workshops are little more than glorified sales pitches.
Last year's summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out quickly. Register for DSES at: http://drivingsalesexecutivesummit.com
For more information about the DrivingSales Executive Summit, visit: www.DrivingSalesExecutiveSummit.com or contact firstname.lastname@example.org.
For more information about Tracy Myers, visit http://www.TracyMyers.com