Speaking on the occasion Mr. Amit Lohani- MD- Max Foods India Pvt. Ltd, said "The Muesli & Granola Bars market is growing at a pace of 35% and we saw huge opportunity in the Nice & Natural Bars for the Indian Market .Currently there are just two international brands in the Indian market and the scope of growth in the Health Bars segment is enormous. These muesli bars are significantly lower in fat and carbohydrate than the ones sold commercially. They are also low in sodium, which is important for healthy blood pressure. Indians have taken fancy to cream crackers but still have to satisfy their hunger with some Malaysian or Middle eastern products but the Huntley & Palmers range would change their perception about high quality multi grain crackers. "
The Products would be available at all major Modern Retail outlets along with Airports , Hospitals , CSD canteens and Hotels .
The price point for the bars for 192 gms would be staring at Rs.250/- respectively and the H&P Multi grain crackers 250 gms for Rs.195/- only .