Property Life magazine launches interactive iPad/iPhone app for global property buyers
Breaking through the two-dimensional constraints of e-magazines with an integrated user experience
SINGAPORE, August 16, 2012 - Singapore-based publishing company Panashco Media is delighted to announce the launch of the iPad/iPhone app for its flagship magazine Property Life, Asia’s number 1 property guide.
Targeted towards property buyers with an avid interest in Asian and global properties, the Property Life app can be downloaded for free from the iTunes store from 10th August 2012 at http://itunes.apple.com/
Presenting the June-July 2012 issue in an e-version format, integrated with comprehensive interactive features, the app offers an enriching browsing experience for users interested in the latest property industry news and information, and new and upcoming property developments in Asia and around the world.
Mr. Alexander Knight, Managing Director of Panashco Media, said, “The Property Life iPad/iPhone app is not just one of the many marketing channels of the Property Life brand. It is also designed to deliver timely Asian and world property market news to property investors, as well as an in-depth guide on how to approach the global property market – all readily accessible in an updatable portable format.
“We are starting with the popular Apple iPad and iPhone devices, with the Android version on the way. Dynamic accessibility to a fully-featured property guide bundled with interactivity and social media is what this app is all about. We aim to be the “Lonely Planet” version of property guides and this is just the beginning of a very exciting and useful app, which is going to be a mainstay in property investors’ ‘Newsstand’
Martin Henwood, Head of Digital, said, “This first issue is the beginning of some exciting new work on the drawing board. Compared to traditional magazines and Web channels, our iPad app offers readers a unique experience, as it integrates these two media formats and presents content in more engaging ways. Its goal is to be different things to different readers, whether they are researching their next property purchase, interested in what it’s like to live in a foreign country, or just looking for news related to their interest. I think other publishers are treating the tablet as a portable version of their magazine, when it can be so much more. This includes the advertisers, as we are now able to produce much more integrated and interactive campaigns, especially when combined with all other media channels.”
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Property Life iPad/iPhone App
You can download the Property Life iPad/iPhone app from the App Store, iTunes, or visit http://itunes.apple.com/
About Property Life
Making its publishing debut in June 2012, Property Life is Asia’s number 1 property guide. It aims to bridge the gap between Asian buyers and the world property market.
Published bi-monthly with two special editions per year, Property Life has an initial circulation of 30,000 copies distributed across the Asia-Pacific region and major financial centres, such as New York, London, Hong Kong, Singapore, and Shanghai, to reach a targeted but wide geographical audience.
Each issue offers a new perspective on the global property market and how to go about investing in it. Property Life’s editors are experts in many aspects of international residential real estate and their opinions are highly respected. The magazine also offers news and in-depth reports and advice for seasoned buyers, such as tips on purchasing holiday homes and relocation.
Visit http://www.propertylife.asia for more information.
About Panashco Media
Panashco Media is an integrated marketing and communications company specialising in multi-channel content creation for brands and businesses.
It delivers content based on a combination of traditional print and interactive media – whether on paper, tablet, mobile, Web, email or social media.
Through its customer-centric marketing platform, it offers a 360-degree content distribution strategy, tailored and focused with property developers, industry professionals and associated brands in mind.
Panashco Media works with a large network of publishers to provide unique content solutions for both consumers and brands.
Marketing & Strategy
Panashco Media Pte Ltd
Tel: +65 6534 9390 | +65 3158 3449
Fax: +65 6534 9391