Optimizing network architecture, addressing network congestion, building better customer relationships, and generating new revenue streams
Kuala Lumpur, 16 August 2012 - Greenpacket a leading developer of next generation mobile broadband and networking solutions supports 3G-Wi-Fi ubiquity for next generation Wi-Fi experience by offering its expertise to operators worldwide. Greenpacket is taking steps to help operators resolve their multiple network issues such as congestion, coverage and user experience in the evolving telco landscape. The connected network is now dominated by smartphones and media tablets which bring a diverse mix of traffic needs and consumers by demanding a fluid experience between 3G-Wi-Fi. Converging cellular network to a Wi-Fi network, mobile operators can optimize available cellular network resources, increase overall capacity and reduce bottlenecking of service.
As mobile data usage continues to sky rocket and as Wi-Fi enabled mobile devices become more abundant and diverse, mobile operators are beginning to see great potential for leveraging Wi-Fi hotspots for various reasons. Undoubtedly, it has piqued operator’s interest for Wi-Fi offload as an underlay to increase cellular capacity. Clearly, the integration of 3G-Wi-Fi technologies is highly desired in terms of ease of use through network discovery, authentication and security that is reinventing the approach to deliver services surrounding application and media consumption, important to the entire user experience. Whilst other popular optimization tools like policy management and instituting tiered data caps demands to greater level of sophistication at the backend to handle relationships which are predominantly network-centric. The shift of convergent networks brings a new generation of control that allows operators to combine both device and network intelligence to determine the right fit surrounding traffic management and delivery from the device through to the core network. By incorporating a higher degree of device-centric solutions as in a device client controls, operators can truly expand its service portfolio to pursue further 3G-Wi-Fi opportunities.
The benefits of a fully converged 3G-Wi-Fi experience is apparent with the capacity boost from Wi-Fi to continue to deliver value added services and support over-the-top (OTT) applications better through optimization of scarce 3G spectrum for mission critical applications. Users will unlikely waver in their thirst for more OTT applications and carriers would have to continuously find innovative means to ensure optimal delivery of those applications while battling revenue decline. By monetizing and maximizing Wi-Fi hotspots, mobile operators have the opportunity to expand their reach to new customers, roaming users and existing mobile subscribers using secondary Wi-Fi only devices.
Kelvin Lee, Senior General Manager of Greenpacket said, “Major telcos operating in cities are feeling the need to transform their network to embrace complimentary networks to overcome congestion issues through offload or better monetize traffic via traffic management tools and keep up with rapid delivery of mobile broadband services. But there are some that are still waiting and resisting, risking their network in reaching a critical point of collapse before reacting. We feel that this is a painful way of reaction and as cities move towards higher speed of growth, it clearly becomes cheaper to take action than not to take any at all; facing failure to play catch up could drastically impact the business goals. The early adopters, on the other hand would be reaping the success of a converged 3G-Wi-Fi offering while keeping their customers happily engaged.”
“To us, our clients and major partners, the approach of harmonizing 3G and Wi-Fi is most compelling as the debate of interference, security, authentication and integration becomes an issue of the past. Broadcasted on free-spectrum, vast availability where it matters, familiarity and the comfort archived on the end users has positioned Wi-Fi as the most widely access wireless standard to date, next to 3G making it a valuable asset to be harnessed together. What operators need to decide on are the approach and strategies to implement it on a practical level suitable to their network needs either for cellular offloading, delivering value added service or wireless coverage extension, as convergence of 3G and Wi-Fi can be scaled across levels of integration from very basic static integration to policy-driven extension and to seamless interworking with mobility.” said Lee
Industry and infrastructure vendors are also starting to see similar light by realizing the real potential of Wi-Fi and a real sense of having the power of a smarter Wi-Fi architecture. Ericsson’s acquisition of BelAir Networks and Alcatel Lucent’s light Radio Wi-Fi is just a few examples of this driving force for adopting Wi-Fi into mainstream technology and bringing it into their spread of market to diversify their solutions side-by-side with small cells. It is anticipated in the next 5 years, heterogeneous networks will become the preferred adoption in the next generation network; the desire to increase cellular coverage via Wi-Fi and small cells or any combination of these methods will continue to provide seamless coverage to approach ubiquity and incorporate it full into operators 3G and 4G developments. Likewise, GSMA is joining the bandwagon to place standards for intersystem roaming and to simplify frameworks for Wi-Fi roaming with Wireless Broadband Alliance (WBA).
Greenpacket is sharing its thought leadership knowledge as expressed in different key areas of its Wi-Fi series which can be downloaded from the company’s website. The Wi-Fi series discusses the wide range of technical, commercial and integration of key Wi-Fi strategies to converge operators’ mobile networks. Greenpacket was also featured in Strategy Analytics report based on Wi-Fi Offload - Roadmap to Seamless Mobile Interoperability where they shared their views and thoughts on Wi-Fi becoming a seamless interoperable element of mobile networking. Greenpacket is also a member of Wireless Broadband Alliance (WBA) which firmly supports key areas of 3G-Wi-Fi inter-working.