In a first of its kind contest for the real estate space, XRBIA Developers in association with Studio High have launched a social media campaign for their Hinjewadi project. Following the success of their teaser campaign, which positioned XRBIA as a dream destination and idyllic country, XRBIA has now launched a competition called “President of XRBIA”
Anyone with a valid Facebook profile and an e-mail id can participate in this competition, by writing 150 words (approx 1000 characters) explaining why they should be elected as the President of XRBIA. This can be supported with photographs and videos. Once the profiles are uploaded, the public can vote for their favourite entry. This innovative social media campaign has no boundaries, and is open for national as well as international participants. From the 12th of August onwards, the voting poll will stop and a jury will judge the participants with the highest number of votes. The winner will then be selected and announced on the 15th of August, as President of XRBIA.
This is the first time that a real estate firm is going all out on its social media campaign by rewarding a 1BHK Luxury apartment worth 12.5lacs to the winner of the President of Xrbia competition. Additionally there are prizes to be won every day for various mini contests.
Speaking on the launch of the campaign, Munish Bhamoriya, Marketing Consultant – XRBIA said, “We are excited to launch this unique digital campaign, to promote XRBIA, which is not only the first of its kind by any real estate company, but also promises to engage global consumers with the brand positioning.”
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