The coalition originally launched by Actor Stephen Baldwin, nationally syndicated talk show host and best- selling author Kevin McCullough, and ABC Television's "Secret Millionaire"
We wished to rally thousands of people to support the need of children who were hungry and without any resources or safety nets, to be able to be fed for the coming year.
Launching April 1, 2012, the coalition--with promotional awareness from Wall Street Journal's "Marketwatch,"
Having outgrown the self-labeled "moniker" of "2012 in 2012" the focus of the coalition has changed it's identifier simply as www.DoGood.com.
"The reaction has been, in far too simplistic an expression, 'mind-blowing,'"
"We recognized very quickly that '2012 in 2012' had limited our vision," said Stephen Baldwin. "And as born- again Christians we recognized that God wants to do even more so becoming 'DoGood.com' gave us the most room to state our mission but continue to push forward helping those who Jesus loves most--widows and orphans."
"I am constantly blown away by how people got involved," stated Dani Johnson. "We had American kids running lemonade stands, asking their entire classrooms at school to donate their milk money, and many hundreds of people giving sacrificially ten percent of what they made--no matter how bad this economy is--to see to it that children would eat this coming year!"
DoGood.com is still strongly encouraging people to feed hungry children.
"Every night 60,000,000 orphans go to bed hungry," said Gary Van Dyke of Food For Orphans, "and the need grows each day because every hour 40 more orphans die from starvation and preventable malnutrition. That's one child dying every 90 seconds."