This 84 page report analyzes consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing data on consumers and markets at the product category level.
The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this report provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
Table of contents and further information:
This series of reports is also available for China, France, Germany, India, Italy, Russia, Spain, UK and the USA.
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