A full copy of the report can be accessed here: Social Media in Defence 2012. (http://www.defenceiq.com).
“The use of social media in the defence industry, particularly on the commercial side, has been limited to date,” said Andrew Elwell, Editor in Chief, Defence IQ. “While the report indicates that there is still resistance from industry, these perceptions are changing. The majority of survey respondents said that they will make significant changes to their social media policy over the next few years because it offers many advantages in terms of brand awareness and thought leadership.”
The report also examines the use of social media within a wider context, looking at how the defence media and journalists are utilising social media as a tool to learn more about the industry and engage with suppliers.
“As with the advent of many new technologies, they are often viewed with suspicion until the benefits of using them become clearer,” said Elwell. “However, all indications are that in five or ten years the very premise of this report may seem bizarre to the leaders of the future because having a robust online presence and an engaging social media strategy will be fundamental, regardless of which industry you are in.”
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Notes to Editor:
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