Gloria Larkin Speaking at the APTAC Fall 2012 Training Conference

Aug. 15, 2012 - PRLog -- Columbia, Maryland – The Association of Procurement Technical Assistance Centers (APTAC) will hold its Fall 2012 Training Conference from November 5 through November 8. Speaking at this event will be TargetGov President Gloria Larkin; her topic will deal with marketing effectively in the media, specifically online and new media.

The conference will take place in Washington, DC and its theme is, “The Responsiveness Requirement: Advising Clients How to Be Responsive.” All discussions and presentations will be tailored to this specific theme.

Gloria Larkin will discuss ways to identify appropriate social media and networking sites, how to reach targets through these same sites, and managing business time spent on each site. She will also identify best practices for media marketing and practices to avoid.

The workshop is designed to clarify the confusing world of social media as well as help plan effective strategies that will help in public relations activities.

“The Procurement Technical Assistance Centers (PTAC) is one of the most valuable nationwide resources available to help business people see success in the government marketplace. I am honored to be invited to speak to the PTAC trainers about the use of media in effectively marketing businesses in both the public and private sectors,” said Gloria Larkin, “very few business people understand the new world of social media or how press releases have evolved in the internet age. We will cover new trends and the tactics that mean success through electronic marketing.”

About Gloria Larkin:
Gloria Larkin, National Marketing and Business Expert, is President of Marketing Outsource Associates, Inc. (MOA) and its division, TargetGov. The TargetGov division focuses on government procurement and related business development and marketing services including minority certification services, contract development, proposal management, contract administration and expert federal contracting services Larkin has been interviewed on MSNBC, quoted in the Wall Street Journal and TheStreet.com and is the author of two books: “The Basic Guide To the U.S. Federal Government” (book & Kindle) and “The Veterans Business Guide: How to Build a Successful Government Contracting Business” now in the fourth printing (book & Kindle).

About APTAC:
APTAC is the professional organization of and for the 93 Procurement Technical Assistance Programs (PTAP). This program was authorized by Congress in 1985 to try and expand the number of businesses able to enter the Government Marketplace and is administered by the Department of Defense, Defense Logistics Agency (DLA).