Full Circle Coffee Machine Cleaning Products for Home Expands Line and Broadens Distribution

Aug. 15, 2012 - PRLog -- Urnex Brands is all about helping people make great coffee. The company’s eco-friendly Full Circle Coffee Cleaning product line is now available in many new distribution venues. The Full Circle at Home Brand mission is to educate the 85% of Americans brewing coffee at home that a key component to a great cup of joe is cleaning the cherished coffee machine effectively, easily and regularly.

Building on the momentum of its highly successful partnership with Williams-Sonoma, Urnex will now partner with three additional high-profile retailers at Amazon.com, Home Outfitters and Chefs Catalog. In line with the company’s mission to help coffee aficionados create the perfect cup of home brew, Urnex is also expanding its product roster with the introduction of Full Circle Single Cup Coffee Brewer Descaling and Cleaning Liquid specifically formulated for single cup brewers and Espresso Machine and Milk Cleaning Liquid, for use on home automatic milk frothers, espresso machines and steam wands.

“Given the tremendous success of our partnership with Williams-Sonoma, we’re thrilled to broaden our distribution channel and product offerings even further with such prestigious brands as Amazon, Home Outfitters and Chefs Catalog,” states Joshua Dick, President of Urnex Brands.  “Partnerships with these highly visible outlets will help expand our visibility and reach to coffee enthusiasts interested in maintaining their coffee and espresso machines in an environmentally conscious manner.”

Added Dick, “People are very particular about their coffee and the machine cleaning process is critical in order to brew a delicious cup.”

Further defining the Full Circle brand, Urnex Brands has also created a designated website for the growing Full Circle at Home portfolio, (www.fullcircleathome.com) with the intention of keeping the consumer well-informed on the importance of maintaining a clean machine.

The Full Circle line of eco-friendly, odorless coffee and espresso machine cleaning products include:

•   Descaling Powder and Liquid to break down lime scale and mineral build up inside the machine

•   Cleaning Powder to remove oily residue and mold that lead to bitter tasting coffee and unnecessary machine wear


•   Cleaning Tablets to effectively remove build-up inside an automatic espresso machine


•   Single Cup coffee brewer descaling and cleaning liquid formulated specifically for single cup brewers
•   Coffee Grinder Cleaning Tablets to maintain proper function of burrs and the motor inside the grinder
•   Milk Cleaning Liquid to break down build-up left behind from milk proteins and fat

The Full Circle portfolio of environmentally conscious products was developed by Urnex Brands, respected cleaning experts in the commercial specialty coffee market since 1936. For more information about Full Circle coffee and espresso equipment cleaning products, visit Full Circle at www.fullcircleathome.com or follow us on Facebook at facebook.com/urnexbrands.